Merchant

Merchant Benefits 

Customer loyalty improves revenue

It's a proven fact that loyalty card customers shop with you more often and spend more on each visit. A well run loyalty program can increase market share. With the easyfuel loyalty system, a cardholder will earn Cents per litre for a minimum dollar spend

eg. 4cents off per litre for $30 spent (based on 50 litres of fuel)

easyfuel cents per litre are cumulative, so the more the cardholder spends the more cents per litre they accumulate. The accumulated cents per litre discount is redeemable at any easyfuel Service Station.

The easyfuel loyalty system assists customer retention. Remember, how you reward your customers shows how much you value their business.
With the cumulative cents per litre fuel offer all easyfuel merchants (not just you) are contributing to better the offer from Woolworth's and Coles.

Increases your customer base & basket spend

easyfuel cardholders will look for other participating businesses to shop with. As the network grows, you the merchant will be connected to the ever-growing easyfuel cardholder and merchant base. You can choose to reward you customers in cents per litre, increase your basket size as you set the spend threshold before you give away your fuel discounts.

Merchant programming benefits

Simple processing via Intellect Presto 210P Terminal

Because easyfuel is processed via an electronic terminal any staff member can process a loyalty transaction.



Frequently asked Questions

Q. How does the easyfuel card work?

Consumers simply spend the advertised minimum amount or purchase specific products at participating merchants, the fuel discount offered is electronically stored on the easyfuel card’s memory chip, ready for your customer to use. The total value of your customers discount is automatically added as they shop. It’s that easy!

Q. How long do discounts last for?

Cents per litre discounts expire at the end of the month following the month in
which they were awarded

Q. What happens to unredeemed discounts?

The unredeemed fuel discount is returned to the appropriate merchants.

Q. How do the terminals work?

The easyfuel smartcard is inserted into the terminal. A sales value is then keyed in, “Cents per Litre” is instantly loaded onto the smartcard chip.

Q. How do my customers get an easyfuel card?

All merchants receive easyfuel application brochures and easyfuel cards free of
charge to give to the customer. The cards are already activated.

Q. Can the customer use the card straight away?

Yes. The easyfuel card is pre-activated so the customer can start earning cents per litre discounts...... it all adds up to FREE FUEL

Q. Can I change my discount offer?

The easyfuel system is very flexible. You can change your offer at any time you wish.

Q. When do electronic transfers happen?

Money transfers for both debits and credits occur each Wednesday.

Q. How do I replenish my stock?

Merchants are provided with stock order forms which you fill in and fax to 1300 660 664 for despatch for every Monday. Stock which can be ordered include cards, easyfuel stationery, terminal rolls and brochures. Other point of sale items are available upon order at an additional cost.

Q. Do I need an additional phone line?

No extra phone lines are required as this is a store and forward terminal only. The terminal dials in once a day at a programmed time and can share an existing line. Operator speed for processing a transaction is quicker than eftpos as the terminal does not dial to any account, making it possible to simultaneously complete an easyfuel and eftpos transaction at the discretion of management.

 Q. What reports are provided?

Merchants are able to obtain the following reports; card usage by postcode, dollars spent - average discount issued and the average basket spend and total transactions in a detailed transaction report. Q. How big is the terminal? Small and compact to maximise your counter space.



Merchant Testimonials

 "The whole town is getting into easyfuel. It’s fantastic, people go out of the shop skipping. One lady last week had 38 cents per litre off her fuel so she saved 19 dollars. The number of people coming to us has now increased and not only that people are now spending more with us to get their cents per litre discounts".
Jude SAFF Wellington

"Ive found that easyfuel is the most profitable customer incentive out there. Its very easy to promote and it is customer and user friendly. My business has easily increased its profits by ten percent. People are definitely more aware of us and where we are."
Damien The Gully Meat Service

"I feel like I'm giving something back to my loyal customers. I'm rewarding them with fuel discounts for being loyal. They now have a reason to shop with me instead of the large supermarkets and they are happy to spend money with me to get their discounts. Now that the price of fuel has gone up, people are coming from further distances just to shop with me. easyfuel has really increased sales and awareness about my business"
Carlos Farm Fresh Market

"I have only been running easyfuel for a week and I’m excited by the fact that its going to be so easy to use as a marketing tool. I was amazed how easy it was to set it up and get it going. Public acceptance has been great, I have had a lot of interest form the public as they are excited to be getting the fuel discounts."
Paul, John Amcal Chemist

Since Waters Meat Store began using easyfuel discounts on fuel we have noticed that more and more customers are returning to our store on a regular basis and also supporting the other local businesses in our town. We have had customers from Adelaide already in possession of an easyfuel card and are elated that they can utilize the card here in Moonta. Interest in the card is growing rapidly. We have also noticed customers signing up from towns close to Moonta. This plan is great for Moonta as it helps the businesses to promote other businesses in the town which possibly would normally not have happened.
Anne, Waters Meat Store